Wednesday, November 21, 2007

VALS Survey

I chose to compare myself with Phillip J. Fry from Futurama.
I classify into the Experiencer category, and my secondary category was the Maker. It characterizes me as willing to spend money on fashion, entertainment, and socializing; on 'cool' stuff. It also says I seek variety, which are all pretty much accurate. However, my secondary category seems to slightly contradict my first one. However, both hold true, since I prefer the very basic in items meant for need rather than fashion or entertainment.
After doing my best to answer the questions as Fry, his results came to be the Achiever and Striver. This characterized him as goal-oriented and active in the market for products to represent his success. The striver aspect also says he is trendy and fun-loving, and that money is important to him to show off his ability to buy.
We compare in that we both seem to buy things for social reasons more than actual need. However, we contrast in that he is more motivated by his image to others and goals.

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